Follett Higher Education Delivers Instant Offers via Mobile Phone

SCOTTSDALE, AZ - APRIL 28, 2011 – CopiaMobile™ announced today that customer 

Follett Higher Education Group® will deploy its latest innovation in mobile marketing at 

select locations this fall. The program uses existing point-of-sale software from JDA® 

Software Group, Inc., paired with CopiaMobile’s patent pending technology, to 

distribute rewards and incentives via mobile phone to Follett Higher Education Group 

consumers enrolled in the program. 

 

Designed to appeal to retailers, brands and restaurants, the CopiaMobile mobile 

marketing solution delivers individual, targeted offers directly to the consumer that are 

redeemable in-store where purchasing decisions are made.  The solution also offers 

retailers real-time data, which allows for data-driven marketing management of 

consumer buying behaviors as well as previously immeasurable redemption analytics. 

 

“Serving college students demands that Follett stay on top of the latest marketing and 

technology trends,” said Joe Skaggs, vice president of marketing at Follett Higher 

Education Group.  “With the rapid adoption of smartphones and other mobile 

technology, it was essential to develop new strategies in these channels to ensure we 

are providing the best service to our consumers.” 

 

Follett is introducing the mobile incentive program through a pilot program at five of 

its collegiate bookstores this year.  Following a successful pilot, the company plans to 

expand the program to additional locations.   

 

“Mobile devices are reshaping the way retailers communicate with their customers,” 

said Wayne Usie, senior vice president, retail at JDA Software. “New technologies 

deployed by CopiaMobile and Follett provide incredible data to both retailers and their manufacturers. This rich information helps drive valuable insights from consumer 

purchasing decision drivers to support optimal inventory decisions.”

 

At the upcoming JDA FOCUS on May 1-4 in Orlando’s Swan & Dolphin Resort, 

CopiaMobile will participate in a panel presentation with Follett entitled “Trends and 

Futures in In-Store Mobility.” The session will provide insight into the opportunities and 

challenges of adopting a mobile solution and reviews ways to connect with consumers 

using mobile devices.

 

“Promotions and consumer opted-in incentives are rapidly shifting from print media to 

the hand-held device,” said Scott Hines, president of CopiaMobile. “Copia’s technology 

will have a major impact in helping to influence purchasing behavior and we look 

forward to partnering with companies like Follett to better segment and target direct 

marketing offers.”

 

To learn more about CopiaMobile’s solutions or to request a demo visit 

http://www.copiamobile.com/ email, .(JavaScript must be enabled to view this email address) or call 480-264-7779.

 

About Follett Higher Education Group 

Follett Higher Education Group of Oak Brook, Illinois, is the leading provider of 

bookstore services and the foremost supplier of used books in North America. Follett 

services five million students and over 400,000 faculty members through more than 

900 stores. Follett also services more than 1,600 independent campus stores with its 

wholesale services, and has the most visited ecommerce collegiate website, 

efollett.com, that provides services and products through a network of more than 900 

campus stores.

 

About JDA Software Group

JDA® Software Group, Inc. (NASDAQ: JDAS), The Supply Chain Company®, is the leading 

provider of innovative supply chain management, merchandising and pricing 

excellence solutions worldwide. JDA empowers more than 6,000 companies of all sizes 

to make optimal decisions that improve profitability and achieve real results in the 

discrete and process manufacturing, wholesale distribution, transportation, retail and 

services industries. With an integrated solutions offering that spans the entire supply 

chain from materials to the consumer, JDA leverages the powerful heritage and 

knowledge capital of acquired market leaders including i2 Technologies®, 

Manugistics®, E3®, Intactix® and Arthur®. JDA’s multiple service options, delivered via 

the JDA® Private Cloud, provide customers with flexible configurations, rapid time-tovalue, lower total cost of ownership and 24/7 functional and technical support and 

expertise.  To learn more, visit http://www.jda.com or e-mail .(JavaScript must be enabled to view this email address)